Every year, millions of businesses attend trade shows to drive sales, network with individuals, and promote new products. In today's digitally-driven world, these actions can arguably be accomplished through the web. If technology is taking over the way many businesses operate on a day-to-day basis, what’s continuing to motivate businesses to attend trade shows? It’s simple - to create an experience for a target audience that cannot be cultivated through the internet.

In this case study, we discuss Jellyfish Health’s experience working with PG Exhibits at the 2017 HIMSS show. Jellyfish Health has attended this annual event, bringing together healthcare and information technology professionals from around the world for several years. HIMSS 2017 was held from February 19^th – 23^rd at the Orange County Convention Center in Orlando, Florida, and included more than 40,000 attendees and over 1,300 exhibitors.

Learn how PG Exhibits overcomes challenges at ASCO 2017. The client wanted their custom trade show exhibit to tell a unified story using the multiple facets they manage to represent their brand. See how PG worked to overcome their challenges by setting a show goal at ASCO to create the cohesive representation of their brand that incorporated the businesses story through a unique exhibit design.