How to Engage an Audience with Experiential Marketing
Every year, millions of businesses attend trade shows to drive sales, network with individuals, and promote new products. In today's digitally-driven world, these actions can arguably be accomplished through the web. If technology is taking over the way many businesses operate on a day-to-day basis, what’s continuing to motivate businesses to attend trade shows? It’s simple - to create an experience for a target audience that cannot be cultivated through the internet.