Designer pointing at dual monitors displaying 3D modeling software in a modern office setting with colleagues in background.

Design That Performs

Experienced. Collaborative. Program-Built.

Strategy Before Sketch

Most exhibit houses start with a floor plan. We start with a conversation. Before a single line gets drawn, our design team works to understand your brand, your show schedule, your audience, your lead goals, and what it actually takes to stop traffic in your specific competitive environment.

That conversation shapes not just your first exhibit, but your entire program. A design built for one show is a starting point. A design built for your full calendar is a strategy.

Consultative by Design

Our designers don't hand you a template with your logo dropped in. Every project starts with a discovery conversation where we ask the questions most exhibit houses skip: What does your competition look like on the floor? What does your audience respond to? What has and hasn't worked in the past?

From there we move into concept development, 3D renderings, and an iterative review process that keeps you in control of the direction. We turn initial concepts around in days, not weeks, so you're never waiting on your own project.

Exhibition booth of bioMérieux with large blue circular banner and diagnostic technology displays in a convention center.

Modern exhibition booth with white chairs and colorful Biomérieux logos on curved backdrop in a large indoor space.

Modern exhibition booth for Biomérieux with interactive displays and visitors engaging in conversation.

BioMérieux trade show booth with large blue circular banner and interactive diagnostic displays

Biomerieux exhibition booth with digital displays and award-winning support services at a trade show event.

Program-Built Design

Designed for your full calendar, not just your next show.

Most custom exhibits are designed for one footprint. When that same exhibit shows up at a different size, it looks like a compromise. Smaller components get dropped. Larger spaces get filled with whatever fits. The brand story that worked at your flagship show doesn't translate.

We design differently. From the first sketch, we account for how your exhibit will need to perform across every footprint on your calendar. The proportions, the modular components, the visual hierarchy, all of it is engineered to scale. Your 20x20 and your 40x50 feel like the same brand, not the same booth at two different sizes.

Scroll to explore a Program-Built Design example.

10 x 20

Smaller footprint, needs to feel like the same brand as the flagship exhibit. A 10x10 inline is often a regional show or a secondary event. We design it to feel intentional, not like a scaled-down version of something bigger.

20 x 20

The island entry point. Visibility from all four sides changes how you design for traffic flow, meeting space, and brand hierarchy. Every element is planned for the step up.

30 x 30+

More space means more opportunity and more decisions. Demo stations, meeting rooms, presentation areas. We build the flexibility in from the start so the layout works for every show on your calendar at this size.

40x50+

The flagship footprint. Maximum brand impact, maximum complexity. The same design intelligence that started at your 10x10 is what makes a 40x50 feel cohesive rather than overwhelming.

Ready to See What's Possible?

Whether you're starting from scratch or rethinking your current exhibit program, we'd love to start with a conversation.

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How Our Design Team Works

Strategy Before the Sketch

Our designers don't start with a floor plan. They start with questions. What does your competition look like on the floor? What does your audience respond to? What has to happen for this show to be a success? That conversation shapes every design decision that follows. Our team has been asking these questions for over 30 years which is long enough to know that the right brief produces better work than the best software.

Concepts That Move Fast

Trade show timelines don't wait and neither do we. Initial concepts typically turn around within days of your discovery call, not weeks. Our designers work quickly because they've seen enough shows to know what works and what looks great on a render but falls flat on the floor.

Collaborative by Nature

You stay in control of the direction. We present concepts, take feedback seriously, and iterate until the design reflects exactly what you need. Our review process is transparent and straightforward with no guessing what changed between versions, no surprises at approval.

Designed to Be Built

Because our design and fabrication teams share the same facility, our designers think about constructability from the first sketch. Budget realities, material constraints, and installation logistics are part of the design conversation, not afterthoughts. The exhibit your team approves is the exhibit that gets built, both on budget and on time.

The Design Process

Three steps from strategy to approved concept

Discovery

Before a line gets drawn, we sit down to understand your show schedule, your audience, your lead goals, and your budget parameters. We also want to know what your competitive environment looks like on the floor - who you're up against and what it actually takes to stand out. This conversation shapes every design decision that follows.

Concept Development

Your first concepts come back as photorealistic 3D renderings, typically within days of your discovery call. From there we enter an iterative review process. You provide feedback, we refine, and we repeat until the design reflects exactly what you need. No guessing, no surprises, just a collaborative process that keeps you in control of the direction.

Design Handoff

Once the design is approved it moves directly to our fabrication team, which shares the same facility as our design team. No vendor handoffs, no translation errors, no finished product that doesn't match what you signed off on. What you approve is what gets built.

How long does the trade show exhibit design process take?

Initial concepts typically turn around within a few days of your discovery call. The full design process from first conversation to approved final design usually takes two to four weeks depending on project complexity and revision rounds.

Do you design exhibits of all sizes?

Yes. We design everything from 10x10 inline displays to large island exhibits and permanent installations. The consultative process is the same regardless of size.

Can you work with our existing brand guidelines?

Absolutely. We work directly from your brand standards and can coordinate with your internal marketing team or agency to ensure everything is on-brand.

What does a design consultation involve?

A design consultation is a focused conversation about your goals, your audience, your show schedule, and your budget. It's how we make sure the design we develop actually serves your business objectives rather than just looking good on paper.

Do I have to use PG for fabrication if I work with your design team?

We always recommend keeping design and fabrication with the same team since the handoff between the two is where most problems occur at other companies.

Can you redesign an existing exhibit?

Yes. If your current exhibit isn't performing or your brand has evolved, we can work from your existing structure and refresh the design, graphics, and layout to bring it current.