The National Restaurant Association (NRA) Show 2026 is set to be the premier event for foodservice professionals, bringing together thousands of operators, suppliers, and innovators under one roof. Whether you’re an exhibitor planning a 20′ x 20’+ booth or an attendee exploring the latest industry trends, this guide will help you navigate the show, plan your visit, and maximize your experience.

Quick Facts About the NRA Show 2026

• Dates: May 16–19, 2026
• Location: McCormick Place, Chicago, IL
• Hours:
  • Saturday–Monday: 9:30 a.m.–5:00 p.m.
  • Tuesday: 9:30 a.m.–3:00 p.m.
• Attendees: Foodservice operators, suppliers, technology providers, and industry leaders
• Exhibitors: Over 2,000 companies across 900+ product categories

Top Trends to Watch at the NRA Show 2026

The NRA Show is known for showcasing the latest innovations shaping the foodservice industry. Key trends to watch include:

• Sustainability: Eco-friendly packaging, energy-efficient equipment, and sustainable sourcing practices
• Automation & Labor-Saving Technology: Kitchen robots, smart POS systems, and digital ordering platforms
• Emerging Food Trends: Plant-based proteins, alternative ingredients, and menu innovation
• Off-Premise & Delivery Solutions: Equipment and systems designed to optimize off-premise dining experiences

Tips for Exhibitors at the NRA Show

If you’re planning a larger booth (20′ x 20’+), careful planning can help you stand out and maximize engagement.

• Plan Your Booth Layout: Make your space inviting and easy to navigate while highlighting key products or experiences.
• Interactive Experiences: Demonstrations, sampling, and technology-driven displays attract attention and keep visitors engaged.
• Set Goals: Decide whether your focus is lead generation, brand awareness, product launches, or customer education.
• Staff Strategically: Ensure your team is trained to engage attendees effectively and answer questions about your offerings.
• Follow Up: Post-show follow-ups are essential to turn interest into lasting business relationships.

PG Exhibits Expertise

PG Exhibits has extensive experience helping large exhibitors create impactful show-floor experiences. Last year, we produced the sponsor booth for Restaurant365, delivering a visually striking, interactive space that drew attendees and elevated their presence at the show. If your company is planning a large-scale booth, our team can help turn your ideas into a memorable experience.

Planning Your Visit

To get the most out of the NRA Show, consider these planning tips:

• Register Early: Secure your spot and take advantage of early registration perks. Register here.
• Use the Floor Plan: Navigate the event efficiently and identify exhibitors or sessions that align with your interests. View the interactive map.
• Plan Education Sessions: The Expo + Education badge gives access to operator-led sessions, roundtables, and networking opportunities. Seating is first come, first served.
• Prepare Questions: Engage with exhibitors and speakers to gain insights relevant to your business.

Final Thoughts

The NRA Show 2026 is an unmissable event for foodservice professionals and larger exhibitors looking to make a big impact. By planning ahead, focusing on key trends, and leveraging your booth space strategically, you can maximize engagement and return on investment. PG Exhibits is ready to help you make your presence unforgettable. Contact us today.