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Case History

Company: Pharmion

Vonage Exhibit

Project:

60' x 60' Modular

Objective

To increase their visibility, Pharmion approached PG Exhibits to create a standout trade show exhibit. The Pharmion brand demanded a luxe, high-design, European-style booth that presented an established presence to its American clients and one that also appealed to its growing customer base in Europe.

Strategy & Execution

The company needed to maximize its brand visibility by creating a memorable landmark. PG Exhibits built the exhibit with an upscale appearance and European influence. The exhibit encompassed a clean design with white walls, frosted light green glass and raised hardwood floors along with cutting-edge materials like CeeLite – light emitting sheets – for its graphic presentations. The exhibit showcased ten 42-inch plasma screens showing dynamic product and company presentations.

Results

Pharmion reported that the booth was a showstopper and that its quality attendee interactions increased by 300 percent at the conference the exhibit debuted.