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Case History

Company: C5 Medicalwerks

Vonage Exhibit

Project:

New Build 10' x 20' Modular

Objective

C5 wanted to show that even though it is a rookie in the field of porcelain-constructed medical implants, it has a rightful and established place among other major industry players. The company tasked PG Exhibits with creating a trade show exhibit that created and embodied that image.

Strategy & Execution

C5 Medicalwerks product offerings are limited, but top-quality. PG Exhibits built on that quality and gave C5's exhibit the unique visual presentation of an art gallery, which highlighted the company's products as works of art for the human body. PG Exhibits designed columns with up-lighting to display C5's implants as sculptural objects. PG also incorporated multiple elements of C5 brand imaging and a multi-media loop as a way to tell booth visitors about C5 and their products.

Results

C5 Medicalwerks reported that at the Medical Design & Manufacturing Conference in New York, visitors to the booth recognized the company as top-quality, established and one that they wanted to do business with in the near future.